How to Achieve Increased Conversions with Email A/B Testing
How to start an email A/B testing campaign? Start email A/B testing by creating a hypothesis that sets the foundation for a successful testing strategy. If your hypothesis is incorrect, the statistical...
View Article5 ways to tune up your unsubscribe process before the holidays
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. What do you spend more time on in your email program — how to acquire subscribers or how...
View Article5 Tips to Help You Think About the Big Picture with Test Results
Marketers use data to interpret test results, but sometimes you need to look beyond the numbers to understand how your tests fit into the overall customer experience. Our recent work with a client that...
View ArticleFive ways advanced email testing can help you send better email
When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Whenever I meet with a new email marketing team, one of my first...
View Article3 ways data can steer you wrong — and how to glean better insights
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Modern marketers are obsessed with data — and for a good...
View ArticleRecession-proof email marketing: Tips and resources to help your brand prevail
Recession-proof email marketing – when times get tough, marketing budgets get cut. At the same time, we know businesses that keep investing in email marketing during a recession end up better off when...
View ArticleThe perfect combination: GenAI and persuasion strategies for unbeatable A/B...
A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign...
View ArticleEmail frequency testing: The key to unlocking more email revenue
Unlock the potential of your email marketing campaigns with effective email frequency testing. A well-executed test can prevent revenue loss and reveal opportunities for increased engagement and...
View ArticleThe Art of Experimentation in Email
Welcome to our latest blog post, where we delve into the heart of testing email marketing, inspired by Season 4, Episode 2 of “Email & More – The Art of Experimentation in Email”. The episode,...
View ArticleSecrets to Crafting Compelling Subject Lines
In episode 3 of the “Email & More” webinar series, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Kath Pay, Dana Trump, Phil Hill, and Ryan Phelan delve into the...
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